WELCOME TO HEARTFUL CAPITALISM!
If you're here, you’re likely seeking more than success—you want freedom, purpose, and a legacy. I’m Lei Bely-Cheng, and I believe in creating wealth through resilience, action, and community. From watching my grandmother build a business empire to navigating law, finance, and motherhood, I learned that wealth and purpose coexist. Let me help you embrace your drive, build meaningful success, and create a world where "anything is possible" for you and those you care about.











RETHINKING SUCCESS FROM WITHIN
At the core of my mission is a human approach to capitalism—one that puts people first while still valuing profit. I’m committed to building a community of women, immigrants, and diverse founders and investors. Success isn’t just about money—it’s about passion, resilience, and staying true to your values. It’s how you feel about yourself, the impact of your work, and the results you achieve.

Giving agency to female, immigrant and diverse visionaries’ dreams.
It takes a village to succeed, and that’s exactly what we’re building. If you're a female, immigrant, or diverse founder/investor, and you’re looking to find your tribe in NYC, connect with me and join a community that’s ready to grow together.

everything happens twice in life. once in your head, once in reality.
Welcome to a space where heart-centered empowerment meets visionary collaboration. Through personalized coaching, inspiring speaking engagements, and insightful consulting, we embark on transformative journeys together. Join me in celebrating resilience, fostering growth, and shaping success stories that resonate deeply with your dreams and values. Together, let's thrive.
—Lei